Shoplifters Are Obsessed With Filets And iPhones
Ad Week compiled a list of America’s most-shoplifted retail goods, and here’s what store security say.
1. FILET MIGNON Choice cuts of meat have become a Grade-A target for shoplifters (who, by the way, have also made supermarkets and grocery stores the most popular retail setting for theft). Between 2009 and 2011, the loss rate for “luxury meat” has risen by 21 percent.
2. JAMESON Expensive liquors help make up a “shrinkage rate” (stolen merchandise, basically) of 2.9 percent in North America. Liquor isn’t just nabbed by “minors looking to get drunk at their next party”. It also falls into the addiction category. Hard drinkers without enough cash to buy a bottle will just help themselves to one instead.
3. Electric tools The “DIY” category is No. 3 globally in terms of shrinkage. According to research conducted by Nottingham University in the U.K., the most common items men steal are electric toothbrushes and power tools. (Statistically there are more male shoplifters than females, and the genders have different theft preferences.) In U.S. home-improvement stores, plug-in tools are the items most likely to walk off.
4. iPHONE4 Electronic gadgetry in general– including video games, smartphones, and laptops–and Apple products in particular disappear in a (digital) flash. 100,000 laptops, for instance, annually walk away from big-box stores. According to one security expert, “We’re going to see an evolution this year. The quality of the merchandise will increase a lot more, which is why people will be trying to steal more electronic items.”
5. GILLETTE MACH 4 Razor blades really cut it on the resale market, especially Gillette Mach 4s. That’s because the replacement-blade packs retail for around $23 dollars, and lots of whiskered men can’t afford that right now. “Check the online auction sites, and you’ll see a tremendous number of people trying to sell razor blades. In bad economic times, you’ll see more basic items stolen.” Shaving products account for over 2.7 percent of store inventory losses.
6. AXE The brand’s deodorants and body washes are some of the most-stolen products year-round. (Dial is a close second.) Most shoplifters are pros who dump the goods at flea markets and bodegas. “Walgreens and CVS recently experienced a series of burglaries where the only thing stolen was body wash.”
7. POLO RALPH LAUREN Designer apparel, with Tommy Hilfiger being another big brand, is a prime target, as it’s always been. “Clothing has been shoplifted since the beginning of shoplifting”. One “theory has to do with people stealing to transform themselves.” Clothing theft has increased by 31 percent since 2009.
8. LET’S ROCK ELMO The furry red Muppet’s new product, which tops the Toys”R”Us 2011 “Hot Toys” list, is very likely to get nabbed this year, along with every other item on that roster. The must-have holiday toy has always been ripe for the picking, but that’s especially true now. “People won’t be able to provide the same kind of Christmas they’re accustomed to. They can’t afford the hot toy.” They can, however, steal it.
9. CHANEL NO. 5 Expensive fragrances now make up close to 4 percent of losses in stores in which they’re sold, according to the 2011 Global Retail Theft Barometer. “Highly desirable and often small in size, [they] can be extremely vulnerable to theft”. It doesn’t help that designer fragrances are popular for personal use, resale, and, of course, as gifts.
10. NIKES Big-name athletic shoes are especially desirable because they appeal to sports and fashion bugs alike. The U.S. Justice Department classifies sneakers as “high risk” merchandise in terms of likely theft. In a crowded store, it’s easy for a shoplifter to show up in flip-flops, try on a pair of Adidas, and bolt out the front door.