You Spend 24% More When You Smell…
According to a study by Washington State University, you spend more money when you smell oranges while you’re shopping.
The researchers exposed people at a home furnishings store in Switzerland to different scents, to see how much they spent.
And when they used the smell of fresh oranges, the average shopper spent $62.44 . . . which was more than any other odor.
Oranges got shoppers to spend about $12 more than when there was no smell at all . . . which is about a 24% increase.
When shoppers smelled a combination of different smells mixed together . . . including oranges, basil, and green tea . . . they spent only $47.37. That’s 6% LESS than when there was no smell.